Measure campaign success with Google Analytics’ Enhanced Ecommerce tracking. Track user interactions with donation forms across the user’s site experience, including initiating the donation process, completing a donation, admin refunds, and more.
Tracking Donations with Google Analytics’ Enhanced Ecommerce
With Google Analytics Enhanced Ecommerce tracking you can take the guess work out of understanding how your website visitors donate. Enhanced Ecommerce tracking is free and built right into Google Analytics. When enabled, it captures a wealth of information about your donation transactions, including transaction amount, traffic sources, most popular donation forms, and the number of visits made before a donor gave.
“But wait,” you ask “We don’t sell products…” That’s OK! Payments still occur and therefore transactions are made. This means that you can leverage the power of Enhanced Ecommerce tracking for donations, too! Read our article all about that here.
Unlock Powerful Reporting Features
Not only do you get better transaction data within Google Analytics, but this integration also opens up access to a world of useful reports:
Most valuable traffic sources
Most popular donation forms
The number of visits made before a user donates
Which donations are refunded most
Which donation forms have the highest conversions
How GA Enhanced Ecommerce and Give Works
You most likely already have Google Analytics tracking implemented on your website. This Add-on doesn’t aim to replace your current integration. Rather, its goal is to enhance it. Simply install and activate the Add-on and immediately your donation data will begin tracking in Google Analytics.
Please note that you need to use the GA’s Universal Analytics in order to use Enhanced Ecommerce tracking. Most likely, you already are as it has been the standard for years now.
Additional Plugin Features:
Easy zero-hassle setup
Track conversion rates
Track donation form impressions
Customize tracking values
Track test donations
Lightweight codebase won’t slow site
Built to work with your existing GA implementation
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