Google Analytics Donation Tracking uses Google Analytics' Enhanced E-commerce features to measure your donation campaign success. Track user interactions with donation forms across the user's site experience, including initiating the donation process, completing a donation, admin refunds, and more.
With Google Analytics Donation Tracking you can take the guesswork out of understanding how your website visitors donate.
Enhanced eCommerce tracking is free and built right into Google Analytics. When enabled, it captures a wealth of information about your donation transactions, including the transaction amount, traffic sources, most popular donation forms, and the number of visits made before a donor gave.
“But wait – we don’t sell products?” That’s OK! Payments still occur and, therefore, transactions are made. This means that you can use analytics to understand where your donors come from and how they converted from website visitor to donor.
Not only do you get better transaction data within Google Analytics, but this integration also opens up access to a world of useful reports:
The Monetization tab in Google Analytics 4 allows you to see an overview of your donation form performance.
You most likely already have Google Analytics tracking implemented on your website. This Add-on doesn’t replace your current integration. Rather, it helps to enhance it by allowing Google Analytics to capture your donation data.
Simply install and activate the Add-on and immediately your donation data will begin tracking in Google Analytics.
Please note that if you use Google’s Universal Analytics with Enhanced eCommerce tracking, you will need to switch to Google Analytics 4 by July 2023. The GiveWP Google Analytics add-on now supports GA4.
Donation categorization was introduced in version 2.0 of our Google Analytics add-on.
This allows you to see a breakdown of the types of donations people give. Such as, one-time, recurring, subscription, or renewal.
Combine this add-on with all GiveWP premium add-ons to help you raise more money. Get a GiveWP Plus Plan now to use all our add-ons!
Get fundraising insights directly in your inbox. Plus a 15% discount off all plans.
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